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With franchising such a ubiquitous force in the economy, sooner or later the valuation practitioner can expect to encounter situations involving franchises. It may come up in estate and succession planning, in annual valuations for buy/sell agreements, to set and justify an asking price for a potential buyer, in litigation or in matrimonial disputes. This Webinar will address how franchise valuations differ in several ways from valuations of other businesses. Participants will learn about the need to apply certain franchise-specific discounts and premiums and will see how valuations using a simple multiple-of-EBTDA formula ignore growth rate and discount rate assumptions as compared to the Discounted Cash Flow method.

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