What is a brand? How do you find your people, and how much should you invest? Sales and marketing tactics have changed dramatically over the past decade, and professional services firms are still playing catch up. Jeremy Hessing-Lewis, J.D., M.Sc. will discuss the state of professional services marketing in 2017, including traditional versus digital networking, physical versus web presence, and making the most of adwords & search engine optimization. Mr. Hessing-Lewis will also touch on ethical considerations such as online targeting, and practical issues such as maintaining your marketing investments.
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